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Screen Shot 2017-04-22 at 9.28.44 PM
Screen Shot 2017-04-22 at 9.31.52 PM
cholula_apps_00
Screen Shot 2017-04-22 at 9.28.44 PM
HEAT
Cholula® Identification Design
[ Identity 02 ]
Cholula hot sauce, is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico. Four varieties of Cholula are widely marketed in North America, including Original, Chipotle, Chili Garlic and Chili Lime. For their identity, I tried to have a more playful and bold approach to this design. I used the idea of a smiley Aztec pepper.
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